Luca Dusio | brand, identity, design direction
Hello! I'm Luca Dusio, Creative director specialised in brand identity, visual communication and motion design, with nearly twenty years of experience across media and energy.
At Plenitude (Eni) I lead brand design. Since 2022 I've built the brand's visual identity from the ground up, starting from the logo alone, and created the guidelines that now shape every touchpoint. Today I oversee the brand across ATL, BTL and corporate communication, coordinate a small brand team and act as brand focal point for France and Iberia.
Before that, ten years at Viacom (now Paramount), growing from designer to Creative Director of MTV and Nickelodeon for Southern & Western Europe, the Middle East and Africa, leading a team of ten across Milan, Madrid, Berlin and Amsterdam. I believe a brand's strength lives in the consistency of its message and the whole experience people have with it, and that the best work comes from diverse teams in a positive environment.
Prizes 1 Gold Bda Promax Award , 1 Silver Bda Promax Award, 1 Silver Bass Award, 1 Bronze Bass Award
Click here if you want to get in touch with me