In 2024, a new creative platform called Shaping Ideas was introduced to define a distinctive and recognizable visual language through the use of clay-like objects across commercials and communication materials.Starting from this concept, a complete system of static and animated assets was developed to support every communication need of the brand. The project includes more than 150 original elements — including primary objects, icons, key visuals, transitions, and a custom alphabet — designed to ensure consistency, flexibility, and scalability across all touchpoints.The toolkit was created to adapt to different contexts and audiences, from B2C communication to B2B content, while maintaining a cohesive, dynamic, and highly recognizable visual identity.

Creative direction Luca Dusio
Agency Tbwa Italy
Design studio Sincromie

icons

primary objects

product verticals

key visuals

animated transitions/labels

alphabet

Contact
email: info@lucadusio.com