Mtv Awards is the most important live show event for the channel, with a line-up that represents the entire Italian music scene with a target in between 15/35 years. The goal was to develop a concept that would act as umbrella for the whole campaign, onair, offair and web. 

The concept is based on the theory of "perpetual motion" and it involves bodies of different shapes smoothly and incessantly in action. As you can see below, the concept runs throughout the whole campaign, from the graphics to the host campaign.

Silver PromaxBDA Europe 2017 - Entertainment/Music/Variety/Comedy programme spot
Silver Bass Awards 2017 - Best programme titles

Creative direction Luca Dusio
Senior editor/copywriter Renè Olivo
Design studio Ditroit

graphic package

stills

promotional campaign

social media