With Plenitude Fibra, the energy of connections takes a new shape: the shape of your passions.

Plenitude's visual language evolves and transforms—much like the brand itself—shifting the conversation from sustainable energy to connections as strong as fiber: human ones.
 
The campaign conies to life through various subjects, designed to showcase the versatility of both human and domestic connections, while maintaining the fun and playful tone that characterizes the world of play-dough. 

Creative supervision Luca Dusio
Creative agency TBWA Italy
Director Reynald Gresset 

With Plenitude Fibra, the energy of connections takes a new shape: the shape of your passions.

Plenitude's visual language evolves and transforms—much like the brand itself—shifting the conversation from sustainable energy to connections as strong as fiber: human ones.
 
The campaign conies to life through various subjects, designed to showcase the versatility of both human and domestic connections, while maintaining the fun and playful tone that characterizes the world of play-dough. 

Creative supervision Luca Dusio
Creative agency TBWA Italy
Director Reynald Gresset