How did it all begin? With a short circuit… of consciousness.

Flexo is an electron constantly moving between homes, people, and businesses. One day, he realized that the system worked passively: energy was supplied only on demand, on command. So he asked himself, “Can’t we do things differently?”

That question sparked a transformation. Flexo began guiding energy flows where and when they were needed most — more efficiently, intelligently, and humanely — becoming the natural face of flexibility.

To bring this character to life across every touchpoint, a complete visual identity system was developed around Flexo, including more than 50 static and animated poses. The result is a highly flexible toolkit designed to support any kind of communication asset, enabling consistent storytelling across campaigns, digital experiences, presentations, social content, and motion design applications.

Creative supervision Luca Dusio
Creative agency Publicis Italy
Design studio Bax Studio

How did it all begin? With a short circuit… of consciousness.

Flexo is an electron constantly on the move between homes, people and businesses. One day, it realised that the system operated passively: energy was supplied only on demand, on command. And it asked itself: “But can’t we do things differently?” 
So he put himself to the test, trying to guide the flows and direct energy where and when it was needed: more efficiently, more intelligently, more humanely. Becoming the natural face of flexibility.

Creative supervision Luca Dusio
Creative agency Publicis Italy
Design studio Bax Studio

How did it all begin? With a short circuit… of consciousness.

Flexo is an electron constantly on the move between homes, people and businesses. One day, it realised that the system operated passively: energy was supplied only on demand, on command. And it asked itself: “But can’t we do things differently?” 
So he put himself to the test, trying to guide the flows and direct energy where and when it was needed: more efficiently, more intelligently, more humanely. Becoming the natural face of flexibility.

Creative supervision Luca Dusio
Creative agency Publicis Italy
Design studio Bax Studio

How did it all begin? With a short circuit… of consciousness.

Flexo is an electron constantly on the move between homes, people and businesses. One day, it realised that the system operated passively: energy was supplied only on demand, on command. And it asked itself: “But can’t we do things differently?” 
So he put himself to the test, trying to guide the flows and direct energy where and when it was needed: more efficiently, more intelligently, more humanely. Becoming the natural face of flexibility.

Creative supervision Luca Dusio
Creative agency Publicis Italy
Design studio Bax Studio